Guess Jeans
I'm not sure who it was that first made the claim, sex sells,
but if there is a brand that has proved it without a doubt it's GUESS!
Synonymous with sexy, GUESS has garnished an image that combines the
devil-may-care confidence of the Wild West with a chic European flare. Guess all
started with the Jeans, and Jeans continue to hold the signature position in the
repertoire that make Guess a leader in the fashion industry. Born in the south
of France, the Marciano brothers introduced the infamous triangular label in
1981 and have been going strong ever since.
Every aspect of the company from designing to marketing and manufacturing is
masterminded by this family team. Three of four Marciano's, Maurice, Paul, and
Armand are actively involved in the affairs of the company today. Fourth
brother, Georges, responsible for Guess's original designs, left the company in
1993, however, remains a important part of the company's history. Never failing
to shock the public with their racy ads featuring sensual models and attiutude
to spare, Guess Jeans' ads have featured such glamorous celebrities as Claudia
Schiffer and Drew Barrymore.
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